NEW WEBSITE DEEPENS RESEARCH CAPABILITIES AND EASES INTERNAL BOTTLENECKS
Workers' Compensation Insurance Rating Bureau of California, responsible for determining workers compensation rates and providing education for CA employers, faced bottlenecks when their website had to be updated, and the website couldn’t support the breadth of what needed to be offered to customers.. Content on the site was hard to find, the navigation not clear, and the site lacked any kind of hierarchy.
Drupal was chosen as a framework due to it’s strong content management functions, extensibility, extensive installed base. Site functions were decentralized, and a custom workflow approval process was developed so that site editors could manage the flow, while still getting required signoff from executive. The page approval process was flexible enough to respond to a variety of scenarios to prevent bottlenecks.
Huge Media worked closely with staff to rework the information architecture to organize content by interest to various stakeholders. The overall site content was reviewed, redundant pages eliminated and the site navigation was streamlined.
The result was a more user focused site, one that better highlighted key information on the home page and throughout the site. A variety of analytics and custom reporting was implemented to gain a better understanding of how the site was being utilized.
An e-commerce application developed for customers to purchase custom research reports to replace phone ordering.